Ask Yoast: should I never buy links?

We understand that, at times, you might be tempted to buy links. Who doesn’t want to start ranking quickly? And, would it really harm your site, even if it’s from a “trustworthy” link selling site?

Watch this video and know why you should never buy links!

Why you should never buy links

Can’t watch the video? Here’s a transcript!

“Well, first of all, because buying links is cheating and we don’t cheat!

Second of all, you might think a site looks trustworthy, but if you can buy links from them, who else can buy links from them? And, who else will they be selling links to, so that your link might not really be that worthwhile anymore? So, how do you know who they’ve already sold links to, and how that knowledge might get to Google?

If you’re buying links, then at some point, you’re going to get caught! If that happens you’re going to lose everything you have. Just because you thought you could speed up yourself to the top of the rankings. It doesn’t work, I’ve seen it a thousand times, it’s not worth it. Don’t buy links!

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In the series Ask Yoast we answer your question, on video! So send your SEO question to ask@yoast.com and finally get that answer!

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