Does Snapchat Really Matter to Marketers?

In an impromptu poll in our MarTech community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing  Tweet This!. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth.

Personally, I find it a confusing app and still fumble around every time that I open the app. I eventually find stories and snaps from my network, but not without frustration. As for posting my snaps, I rarely do.

With a 150 million daily active users and 60% of them publishing daily, though, perhaps I shouldn’t be ignoring the platform. In fact, on any given day,Snapchat reaches 41% of all 18 to 34 year-olds in the United States  Tweet This!.

With a mobile-only usership, Snapchat is a network that fits perfectly in someone’s pocket. With auto-deleted content, it gives users a sense of urgency to access Snapchat as often as possible, and it helps users keep in touch with their friends.

3 Ways to Use Snapchat for Marketing

  1. Snapchatting – It seems it could get a bit difficult to manage and measure engagement, but the opportunity to build 1:1 relationships with your clients is available on Snapchat. And unlimited folks can follow you; you’re limited to following 6,000 accounts (not verified with Snapchat).
  2. Stories – A Snapchat story is a photo or video you post to your very own stories section that’s visible to you and all your friends. Stories expire in 24 hours.
  3. Advertising – Snapchat offers Snap Ads, Sponsored Geofilters, and Sponsored Lenses in their current advertising options.

3 Ways to Advertise on Snapchat

Snapchatters watch over 10 billion videos per day, which is more than a 350% increase in the last year alone. Visit Snapchat Ads for more information and a ton of case studies.

  1. Snap Ads – are 10-second vertical video ads.
  1. Sponsored Geofilters – are unique photo filters only available at locations you specify.
  2. Sponsored Lenses – are photo modifications or layers that users can play with and add to their Snaps.

Best practices on Snapchat marketing

  • Set your Snapchat profile to public.
  • Customize your Snapcode.
  • Use Snapchat for contests, sneak peeks, coupon codes, behind the scenes, and employee introductions.
  • Snap for 5-15 seconds and create stories that are 1-2 minutes.
  • Talk during your snap or story.
  • Film and submit vertical photos.
  • Speak with other users using Snapchat’s messenger.
  • Use text and emojis
  • Be creative!

Here’s the infographic, Why Snapchat Matters to Marketing:


© 2016 DK New Media.

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