The Evolution of Ecommerce: An Interview with Randy Stocklin, CEO of One Click Ventures

Randy Stocklin, CEO of Co-Founder One Click Ventures

Randy and Angie Stocklin started One Click from their home office with the idea of offering people a convenient and affordable way to buy eyewear online. Since that time, they’ve built a team that’s passionate about their customers and created a culture founded on strong core values, which has resulted in One Click being named one of the Best Places to Work in Indiana for four consecutive years. In the process, they’ve also been recognized as one of the fastest-growing ecommerce businesses in the Midwest.

One Click’s mission is to be the world’s most people-focused eyewear company. They’re an innovative e-tailer that sells eyewear across the Readers.comSunglass Warehouse, and felix + iris brands. They’re building an amazing company, filled with exceptional human beings who challenge and inspire each other every day.

An Interview with Randy Stocklin, CEO and Co-Founder of One Click Ventures

As a leader in the ecommerce industry, I wanted to discuss the evolution of ecommerce with regard to search, social, and overall customer experience. Randy didn’t disappoint, having a frank discussion of what used to work, what’s changed, and what’s essential to the success of an online ecommerce company today. We also discuss the pros and cons of third-party sales through sites like Amazon and Wal-mart.


One Click Venture’s Brands:

  • Felix + Iris – By getting to know your individual style and unique optical needs, Felix + Iris will create a completely personalized online shopping experience to find the glasses meant for you. They’ve taken the traditional in-store experience of shopping for single vision lenses, bifocals, or progressives and made it more convenient, affordable, and straightforward online.
  • Sunglass Warehouse – Whether you’re looking for a cool pair of polarized lenses for a short motorcycle ride or a pair of mirrored aviators for your weekend at the beach, they have you covered – providing affordable shades online. They also donate sunglasses to communities all around the world through Timmy Global Health to prevent the development of serious eye conditions.
  • – Evolving into the company it is today, Angie and her Merchandising Team personally hand-pick over 600 unique styles of readers with up to 14 power options, and powers hard-to-find at other stores. Through the years their focus remains the same: provide great value, unbeatable selection, and personalized service to make their customers happy.

© 2016 DK New Media.