Constant Content: The Silver Bullet for Failing Content Marketing Strategy

Posted by SimonPenson

Incredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years, fewer than 6% of marketers confidently claim to be executing content marketing strategies properly.

It’s just one of a handful of eye-popping stats to come out of the State of Content Marketing Survey, a major new survey of senior UK marketers this month as part of a campaign to help create healthy debate around the misunderstood tactic.

With more budget than ever before pouring into the approach (60% of those surveyed said they were opening the purse strings further in 2017) 92% admitted to not knowing exactly how they should execute.

To check out all the results from the survey, click below (opens up in a new tab): Continue reading

Simplecast: Publish your Podcasts the Easy Way

Like many podcasters, we hosted our podcast on Libsyn. The service has a plethora of options and integrations that are quite overwhelming but highly customizable. We’re highly technical, though, so I’m confident most businesses would have a difficult time filling in all of the data necessary simply to publish a simple podcast.

Often times, legacy platforms have such deep adoption and are so mission critical that upgrading their user experience is a decision that’s too risky or continues to be delayed. That’s where the competition steps in! Simplecast is the simple podcast publishing platform that may surpass Libsyn and other platforms. Continue reading

How to Do a Content Audit [Updated for 2017]

Posted by Everett

 

This guide provides instructions on how to do a content audit using examples and screenshots from Screaming Frog, URL Profiler, Google Analytics (GA), and Excel, as those seem to be the most widely used and versatile tools for performing content audits.

 


TABLE OF CONTENTS

  • The analysis & recommendations phase
  • The reporting phase
  • Content audit resources & further reading

  • Continue reading

    How to Record Premium Quality Audio via the Web

    With solutions like Skype, teleconference software, and VOIP, you’d think recording two people across the world from one another would be the easiest thing in the world. It’s not. And it’s quite frustrating.

    Sure, if you have two folks with excellent equipment and high bandwidth, it can be done. The problem arises when you have guests on your podcast from around the world who don’t have either the hardware or the bandwidth. The result is that you often have interviews where you sound amazing, and your guest sounds like they’re on string and tin can.

    Great quality audio eats up 320kbps or more of bandwidth, so it’s not uncommon for audio transmission services to compress or clip audio to lower their bandwidth requirements or to benefit customers with lower bandwidth. Either way, it’s not good for you when recording. Continue reading

    10 Keys to Optimizing a Knowledge-Base Article

    While an article or blog post might flow like a short story, visitors seeking information love to see that information optimized in a consistent format. A reader of an article may carefully read through each word, each line, and each paragraph. However, a visitor seeking knowledge may wish to quickly scan the page and jump directly to the information they’re trying to find or learn more about.

    Creating a killer knowledge base might not be sexy, but it will go a long way towards helping your paying customers get the most from your product. And the more value you can give your customers, the more likely they’ll become return customers. Colin Newcomer, HeroThemes

    Continue reading

    Auphonic: Optimize Your Podcast Audio With One-Click

    When we built our MarTech community, we knew it would be valuable for our vast network of readers to update and share the knowledge that they’d acquired. When I wrote about podcast audio, Temitayo Osinubi shared an amazing tool called Auphonic. Unless you’re a sound engineer, tweaking the audio of your podcasts can be a daunting task. And recording tools like Garageband don’t provide very much in the way of optimization tools – you just have to know what the capabilities are.

    Temitayo pointed me in the direction of Auphonic, a web-based and desktop based application that optimizes both the richness and volume of your podcast audio. The technology can even normalize a single track where one speaker is louder than the other… pretty amazing. I gave it a test run with one of my recordings and I was instantly hooked and bought both of the desktop applications – one for single-track optimization and the other for multi-track optimization. Continue reading