For a year now, I’ve joked that Twitter is like the girl I had a crush on in school that wouldn’t give me the time of day. One time we played spin the bottle in the basement, and she nudged the bottle to kiss the guy next to me that was a jerk. She broke my heart. And he eventually broke hers. We both lost. Twitter is losing, too.
You wrote in your earnings call:
We’re thrilled to report that daily active usage accelerated for the 3rd quarter in a row, and we see that strong growth continuing.
I’m not sure who We is, but when I heard the term daily active usage accelerated, I shed a tear. You’re kissing the jerk. And it sucks because I was the one that loved you.
You don’t go a day without hearing about Twitter.
While that’s true, let’s be honest with one another. That’s basically because the term tweeted has been preceded by the name Donald Trump for over a year now.
That guy you don’t care too much about is really the only reason why the majority of people heard about Twitter at all last year. And it appears that’s going to continue this year. Hardly the gift that will bring Twitter to its prior glory. Continue reading